A global music festival…with only one song.

LG’s xBOOM is the ultimate party speaker. So, we created a global music festival dedicated to the ultimate party anthem - ‘Boom Boom Pow’ by the Black Eyed Peas - a song that happens to mention the speaker’s name more than 100 times. And who better to headline this epic, global street festival than those who bring LG’s ‘Life’s Good’ energy to the streets every day - buskers! Nine countries. Nine buskers. Nine ‘Boom Boom Pows’ - Live streamed to the world!