Hijacking the news of climate change skeptics…with a cookie recipe.

32% of people over 55 still don’t think climate change is a serious issue. This is because their news is filled with misinformation. But if we can change their news, we can change their minds. So, in partnership with the Australian Youth Climate Coalition, we launched NewsJacker - a seemingly innocent website for a cookie recipe that hijacked the online cookies of climate skeptics and brought truth to their newsfeeds.